Hmong American Farmers Association

The Hmong American Farmers Association (HAFA) supports Hmong farmers and advances community-based food systems through education, advocacy, land access, and market opportunities. Through strategic communications support, I help amplify farmer voices, strengthen audience engagement, and communicate the organization's impact across multiple platforms.

challenge

HAFA was doing important work to support Hmong farmers and connect communities with locally grown food, but its communications efforts were spread across multiple channels and campaigns. The organization needed a more streamlined, consistent approach to storytelling, audience engagement, and promotion of key programs such as CSA enrollment and fundraising initiatives.

strategy

I partnered with HAFA to create a more cohesive communications approach across social media, email marketing, website content, and storytelling initiatives. Together, we developed systems to share farmers' stories, promote seasonal campaigns, highlight community impact, and strengthen connections with supporters.

organizational outcomeS

• Increased visibility for HAFA's mission and programs

• More consistent communication with CSA members and supporters

• Stronger storytelling around farmer experiences and community impact

• Improved capacity to promote key campaigns and fundraising initiatives

• Greater engagement across digital channels

SUPPORTING RESULTS

• 66% increase in social media followers

• 173,000+ impressions

• Increased website traffic

• Increased audience engagement

WHAT THIS WORK MADE POSSIBLE

By creating more consistent communications systems and stronger storytelling practices, HAFA was better positioned to promote CSA programs, engage supporters, highlight farmer experiences, and strengthen awareness of its mission throughout the community.