Hmong American Farmers Association

The Hmong American Farmers Association (HAFA) supports Hmong farmers and advances community-based food systems through education, advocacy, land access, and market opportunities. Through strategic communications support, I help amplify farmer voices, strengthen audience engagement, and communicate the organization's impact across multiple platforms.

challenge

HAFA needed a cohesive communications strategy that could strengthen engagement across social media, newsletters, the website, fundraising communications, and organizational storytelling.

strategy

I developed and implemented a communications system that aligned messaging across channels, amplified farmer voices, strengthened audience engagement, and introduced more intentional performance tracking.

outcome

66% growth in total social media following, more than 173,000 social media impressions, increased website traffic, stronger audience engagement, and the development of ongoing email newsletter storytelling initiatives such as From the Farm.