Project Overview
Hmong American Farmers Association (HAFA)
Client
Industry
Agriculture • Nonprofit
Services
Communications Strategy
Storytelling
Email Marketing
Social Media
Publications
Timeline
2024-Present
The Opportunity
HAFA was already making a meaningful impact across Minnesota by supporting Hmong farmers through education, advocacy, and market access. The challenge wasn't the work itself. It was ensuring that members, supporters, and the broader community consistently understood that impact across every communication channel.
The Approach
Together, we developed a communications approach that connected storytelling with organizational goals. Rather than treating newsletters, social media, website content, and campaigns as separate projects, each piece became part of one larger narrative that highlighted HAFA's farmers, programs, and community impact.
The Results
✓ 66% increase in social media followers
✓ 173,000+ impressions
✓ More consistent storytelling across multiple platforms
✓ Greater awareness of seasonal CSA programs
✓ Stronger engagement with supporters
“Every single week, I look forward to seeing the HAFA email come to my personal inbox—I race to the end to see the veggies coming for the week! Then, I head back to the beginning of the message. This is so I can fully savor the words and take in the stories, people, and meaning; to slow down and read with intention to listen and reflect. Reading the stories is a part of my week that I look forward to—sharing in the wins and challenges of our farmer neighbors in this small way.”
HAFA 2026 Summer CSA Member